Background Lines

Branding

Souk

How to bring opportunity where there is commerce in an efficient, autonomous and sustainable way?

Context

Souk is a Marketing Place that connects industry with retail. First, we conducted research with stakeholders, Industry, Traders and Representatives. With the data and a better understanding of the scenario, we began positioning Souk.

Souk was created to solve a key challenge: bringing industry closer to small and mid-sized shop owners by making the buying process easier and more independent. In a world where distance and lack of time get in the way of good deals, Souk shows up as a game-changing marketplace platform that connects makers and sellers in a fast, direct, and transparent way.

Problem Solved

With a smart digital platform, the brand stood out for its transparency, focus on sustainability, and real connection to what the market needs — earning recognition in the food industry as a model worth replicating.

Results

Other Work

Related

Inside the visual identities, thinking about packaging design, presentations, social media, everything everywhere all at once.

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