Solving the biggest gap in Brazilian logistics.

Context

Rabbot was born to bring availability, visibility, and control to fleet systems across Brazil, a sector that plays a vital role in the country's economy. Like many growing startups, the company focused on scaling its products and services, and the brand naturally evolved in the background, but always a step behind. Over time, the identity gradually became fragmented. Colors, fonts, and assets were used inconsistently, which made the brand lose cohesion and clarity. While solving operational gaps for the logistics industry, Rabbot realized it also needed to solve an internal gap — a brand system that no longer represented its evolution, purpose, or the innovative spirit that drives the company.

The solution was to create a functional and scalable brand system designed for digital workflows and collaborative environments. With teams working on cloud-based files daily, adopting Google Fonts became essential to ensure consistency across presentations, reports, platforms, and marketing. The original color palette, black, green, blue, and gray ,was preserved but restructured with clear hierarchies to distinguish the corporate identity from its products and services. The entire system was built to be simple, flexible, and intuitive, empowering the team to apply the brand consistently and confidently in every touchpoint.

Problem Solved

Today, Rabbot has a brand that speaks with consistency and strength, inside and outside the company. Its visual identity and communication are becoming more and more aligned, supporting the company’s growth, reinforcing its role as a tech leader in the logistics industry, and building stronger connections with customers, partners, and the market. With this new system, every asset — from pitch decks to product screens — sends the same message: a company driven by technology, operational excellence, and the mission of transforming logistics in Brazil.

Results

Inside the visual identities, thinking about packaging design, presentations, social media, everything everywhere all at once.

Coca & Graal

Illustration & Campaign

Souk

Branding